Local search: how AI decides which businesses to recommend
Google Business Profile, reviews, consistent contact details: the signals ChatGPT cross-checks before recommending a business, plus 6 actions in 4 to 12 weeks.
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Neting
Guides & insights
Guides & insights
Clear answers to the questions you ask AI engines
Real prices, compliance, AI, visibility: short, numbers-driven, jargon-free guides to decide fast and well.
SEO & GEO
Is Your Website Invisible to AI? The 5-Minute Test
Find out in 5 minutes whether ChatGPT and Perplexity mention your business: a 4-step timed test, how to read your results, and fixes within 4 to 12 weeks.
Read the guideWhat Is GEO (Generative Engine Optimization)? The 2026 Guide
GEO gets your business cited by ChatGPT, Perplexity and AI Overviews. Definition, how it works and pricing from 490 €/month: the full 2026 guide.
Read the guideSEO vs GEO: What Is the Difference, and Do You Have to Choose?
SEO or GEO? Compare goals, market costs (800 to 2,500 € vs 950 to 5,000 €/month) and timelines, and see why the smart move is combining both.
Read the guideHow to Get Cited by ChatGPT and AI Engines: 7 Practical Levers
Authority, clarity, freshness: 7 practical levers to get your business cited by ChatGPT and Perplexity, with first measurable results in 4 to 12 weeks.
Read the guideGoogle AI Overviews: how do you get featured in 2026?
Google AI Overviews: which queries trigger them, the selection criteria, a 7-point checklist and the mistakes to avoid. First results in 4 to 12 weeks.
Read the guideGoogle Business Profile: the guide to owning local search
A 9-point checklist to optimise your Google Business Profile: categories, reviews, photos, posts. Win the local pack, Maps and AI answers step by step.
Read the guideAI & Automation
France's Osez l'IA Plan: What AI Support Can Your SME Claim?
Launched in July 2025, France's Osez l'IA plan puts 200 million euros behind AI adoption in SMEs: diagnostics, training, funding, and how to apply.
Read the guideAI Chatbot for Small Businesses: What It Costs and What It Delivers
A modern AI chatbot answers 24/7, books appointments and takes payments from 44 €/month. The 3 types, real pricing, actual gains and mistakes to avoid.
Read the guideAutomating Your Business with AI: 10 Profitable Use Cases
24/7 customer replies, quotes, payment reminders: 10 profitable AI automations for small businesses, with tools from 44 €/month and public funding in France.
Read the guideWebsites & compliance
One-page or multi-page website: which is right for your business?
One-page site from 490 € live in 5 days, or a multi-page site with up to 8 pages for 990 €: compare cost, speed, SEO and growth to pick the right format.
Read the guideHow Much Does a Website Cost in 2026? The Real Prices
From 490 € to over 6,000 €: real price ranges by provider, hidden costs, timelines and the questions to ask before you commission a website in 2026.
Read the guideE-commerce: Shopify, WooCommerce or Custom? An Honest Comparison
Shopify, WooCommerce or a custom-built store: an honest comparison, the hidden costs of each option and how to calculate your true 3-year budget.
Read the guideWebsite redesign: how to migrate without losing your SEO
A botched redesign can cut your traffic in half. 8-point migration checklist, 301 redirects, timelines and pricing from 490 euros: the no-disaster guide.
Read the guideWeb accessibility: is your site compliant with the 2025 law?
The European Accessibility Act has applied since 28 June 2025. Who is covered, the 8 priority fixes and how to test your site in 15 minutes, without panic.
Read the guideGDPR compliance for your website: the complete checklist
Make your website GDPR compliant with this 8-point checklist: cookies, privacy policy, secure forms. Fines can reach 20 million euros or 4% of turnover.
Read the guideCore Web Vitals: is your website's speed driving customers away?
A slow website costs you customers. LCP, INP and CLS explained in plain English, Google's thresholds, a free 2-minute test and the 6 most common speed killers.
Read the guideApplications
How Much Does a Mobile App Cost in 2026?
From 2,490 € for a PWA to over 150,000 € for complex native builds: 2026 price ranges by project type, hidden recurring costs and ways to cut the budget.
Read the guidePWA or native app: which should your business choose?
PWA from 2,490 € or native app from 10,000 to 150,000 €: an honest comparison of costs, timelines and features to pick the right option in 2026.
Read the guideMeta Ads
How to Win Customers on Instagram: a Method for Tradespeople and Local Shops
No influencer act required: 2 to 3 posts a week, a properly set up business profile and from 300 €/month in local ads to generate real customer enquiries.
Read the guideSelling on WhatsApp: the complete guide for businesses
Meta ads, WhatsApp Business and an AI assistant from 44 €/month: the complete conversational selling guide for shops and SMBs, in 5 practical steps.
Read the guideMeta Pixel and Conversions API: why you need both
Ad blockers, iOS and consent make the Pixel miss sales. Pairing it with the Conversions API restores reliable tracking. Setup included from 390 €/month.
Read the guideFacebook and Instagram Ads: What Budget Do You Need in 2026?
Plan at least 300 €/month in media spend for a local Meta campaign, and 600 €/month or more to scale. Add management fees, starting at 390 €/month.
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